"Work life balance isn’t just a women’s issue. Fathers want to spend
more time with their children, people of either sex might be caring for
an elderly relative or simply want more time to pursue interests outside
of the workplace. Employers we have spoken to introduce flexible working
policies because they want to attract and retain the best people. Many
find it reduces absenteeism and increases motivation."

Helen Lindars,
Senior Policy Manager, Equal Opportunities Commission.